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Nike Well Festival 2024


Last May 11, the first Well Collective Festival was held in the historic Piazza del Cannone of Milan’s Castello Sforzesco. An event aimed at celebrating fitness and wellness in all its forms, including and especially mental. Because body and mind are a harmonious whole to be trained with equal attention.

A day in which participants were able to take time for themselves through running, yoga, dance and indoor cycling sessions. Guiding participants through the activities were a number of Nike coaches and trainers, for a packed program that also featured special guests.

The day, divided into four phases (wake and rise, low to sound, down to energy, charge and move), allowed all members to participate in lectures, performances and workshops on the theme of nutrition.

The common thread of the event was the concept of community to which Nike has always attached great importance. In fact, according to recent studies, group physical activity reduces stress, improving performance and quality of mental life.

At 3 p.m. Festival participants gathered on colorful pillows and pouffes to hear testimonies from three special guests: former swimming champion Federica Pellegrini, fencer Arianna Errigo, flag bearer at the Paris Olympics, and content creator Alessia Lanza.

The live concert by singer Gaia marked the closing moment of the event, which was confirmed as a 360-degree reflection for a healthier and more conscious lifestyle.
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