Our COOL News

Last May 11, the first Well Collective Festival was held in the historic Piazza del Cannone of Milan’s Castello Sforzesco. An event aimed at celebrating fitness and wellness in all its forms, including and especially mental. Because body and mind are a harmonious whole to be trained with equal attention. A day in which participants […]

In February 2024 Fornasetti launched its first extrait de parfum collection: three different fragrances made with high-quality extracts of natural origin from sustainable realities. On the occasion of this important launch, Coolest had the honor of taking care of the production of the installation of the Fornasetti Store in Corso Venezia in Milan. Shop windows […]

Jordan World of Flight Milan recently celebrated its first anniversary, marking a year of success, extraordinary performance and iconic streetwear. On the occasion of this important anniversary, Coolest participated in organizing the event that celebrated the one-year anniversary of this flagship store that is much more than just a store. Located at 21 Via Torino […]

On the day of the summer solstice, in the beautiful setting of the inner courtyard of the Portrait Boutique Hotel Milano, an entire evening dedicated to wellness and holistic training took place. A special yoga session designed to be an inclusive, intimate and immersive experience through which exploring all the benefits of mindfulness, from the […]

A show of music, interviews, memorabilia and a dunk contest between spectacular dunkers: Coolest led the production of this great event that not only celebrated the opening of the Jordan World of Flight shop in Milan, but also brought together a community of fans. This unique space featured talents from all over the world, creating […]